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Second generation mobile telephony systems offering better quality at lower costs to the consumer through the digitisation of the signal and supporting voice, low speed data connections and short messaging services. Third generation mobile telephony systems as result of further progress in cellular transmission technology leading to faster bit rates.

Or, it may refer to the average amount of time (typically minutes per hour) during the day/daypart in which viewers are exposed to advertising spots.

(see also Promotional Clutter) A unit interval (e.g.

Volume of advertising to which viewers are exposed.

In the case of television, advertising clutter may refer to the volume of advertising spots carried by a broadcast channel.

Precise operational definitions of the acceptance/installation rate can vary appreciably across different peoplemeter panels.

US term for dedicated 'public service' channels set aside by cable companies for non-discriminatory access to the network by the public, government agencies or educational institutions.

Ad servers will also monitor the number of impressions/clicks for an ad campaign along with other recording and reporting functions.

Series of ads displayed during the users visit to a Web site. It is not directly measurable today, but inferred from the measurement of ads called for display on the users computer.

ABack to top First generation mobile telephony systems using analogue signals, but with the digitisation of the control link between the mobile phone and the cell (transmission) sites.

Extension of 2G systems through use of 2.5G protocols providing additional features such as GPRS packet-switched connections and enhanced data rates.

A notarised statement from a broadcast station that confirms the commercial actually ran at the time shown on the station's invoice.

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