Dating love need site

But before the feature has even launched, the social network's chance for romance faces some major obstacles.

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One of the most common techniques is to build up trust with the person by messaging for weeks or even months before suddenly having an emergency - the fake person being mugged but their daughter needing urgent surgery, for example - and asking for money.

But then they suddenly need money for rent too, then food, then medical fees, and it can quickly escalate.

Lee ran Facebook's spam operations team from 2014 to late 2016, with a focus on stopping online romance scams.

He'd see hundreds of fake profiles every day on Facebook designed to trick women and extort money from them.

Facebook, which announced the new dating tool during its F8 conference for developers this week, is betting that the majority of its users still trust the social network with their information, including intimate details about their romantic prospects. Though Facebook's reputation has taken a hit, it's nothing the company can't shake off, said Eric Schiffer, CEO of Reputation Management Consultants.

But its data privacy woes have definitely cost it users, he said."There will be many that because of the news, and the mess that Facebook created, will want to stay away from it," Schiffer said.

Getting over data trust issues is something Ruben Buell, the president of adult dating website Ashley Madison, is very familiar with.

The service, designed for people who want to have an affair, suffered an embarrassing breach in 2015 in which 36 million members had their personal information exposed.

While plenty of "We're flattered that Facebook is coming into our space -- and sees the global opportunities that we do -- as Tinder continues to skyrocket," Mandy Ginsberg, Match Group's CEO, said in a statement.

"We're surprised at the timing given the amount of personal and sensitive data that comes with this territory." Last month, Facebook was forced to disclose that data from about 87 million people was co-opted without their permission, or Facebook's knowledge, by Cambridge Analytica, a London-based consultancy.

"On the flip side, they're also going to attract bad actors that are going to exploit those people."But Lee says Facebook, and the team he used to run, also has the resources to take on the potential flood of fraud attempts.

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