Black box dating site

As Google’s engineers created a window onto the universe of networked information, with a concomitantly hyperconnected weltanschauung, claims to be building a new way to experience art and its own internally networked connections.

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revisits models that tried, to no enduring success, to create online art markets during the first dot-com boom of the 1990s, with the hope that changing conditions of consumption (for both art and other luxury goods) will render these models more viable: Younger consumers inured to Internet purchasing no longer view large online expenditures with suspicion.

And while the models at issue here initially arose during an economic boom, is redeploying them in a recession.

With, a set of images that share “DNA” with a source image are clustered in a grid, in an interface that recalls forms of targeted marketing found on Amazon, Google, Netflix, and so on.

Clicking on one of the images produces a new cluster.

Even Google has lent its name in the form of ex-CEO Eric Schmidt, an angel investor.

Which makes sense, considering’s ambitions as a search engine for contemporary art.

Spotify offers an extensive searchable online music database linked to social-networking media, in contrast to Pandora’s feedback-driven, automated “stations” playing licensed content (the difference between making a playlist on demand and listening to a specific radio show).

may share aspects of a corporate genotype with these companies, especially in its extended negotiations with museums and galleries for content, but its phenotype—its manifestation on the screen—will be somewhat different.

When I saw the site in February, was operating with roughly 800 data points organized into fourteen broad categories, as well as tags that identify characteristics including medium, location, influences, content (“chair”), concept (“identity politics”), and texture (“shaggy”).

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